Digital Marketing Roadmap
Phase 1: Digital Marketing Fundamentals
- Marketing Basics – 4Ps (Product, Price, Place, Promotion).
- Consumer Behaviour – Psychology of online buyers.
- Marketing Funnels – Awareness, consideration, conversion.
Phase 2: SEO & Content Marketing
- Search Engine Optimization (SEO) – Keyword research, on-page, off-page SEO.
- Content Marketing – Blog writing, video marketing, infographics.
- Email Marketing – Drip campaigns, A/B testing.
Phase 3: Social Media & Paid Advertising
- Social Media Marketing – Facebook, Instagram, LinkedIn, Twitter strategies.
- PPC Advertising – Google Ads, Facebook Ads, retargeting.
- Affiliate & Influencer Marketing – Collaborations, sponsorships.
Phase 4: Analytics & Automation
- Google Analytics & Data Interpretation – Audience insights, conversion tracking.
- Marketing Automation – Chatbots, email automation, CRM integration.
- AI in Marketing – Personalization, predictive analytics.
